Developer Economics - Visualisations

Our interactive visualisations are based on our Developer Economics 2012 report – a research capturing the views of 1,500+ developers across 7 major platforms and 83 countries. This research was conducted in Q2 2012.

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Intentshare Index
Top platforms developers are planning to adopt Sample size =
Insufficient data


Main goals

 Any Clear
To promote a brand
To reach as many users as possible
To make as much money as possible
To deploy within my company
To learn or have fun
To attract funding
To get more media attention

Developers' industry

Any All Clear
Software and IT services
Games industry
Telecoms handset_industry
Media
Banking/finance
Travel/Tourism
Retail industry
Education industry

Main platform

 Any Clear
Android (Google)
BlackBerry OS (RIM)
iOS (Apple)
Java ME
mobile web (HTML/ JavaScript)
Qt
Windows Phone

Mobile experience

 Any Clear
0
<1 year
1-2 years
3-5 years
6-10 years
11+ years

Web experience

 Any Clear
0
1-2 years
3-5 years
6-10 years
11+ years

Software experience

 Any Clear
0
<1 year
1-2 years
3-5 years
6-10 years
11+ years
  • The Intentshare Index represents which platforms developers plan to adopt in the future, irrespective of which single platform they currently consider to be their ‘primary’ (normalised). Please bear in mind that when filtering by the primary platform, the graph changes to present the views of each platform’s developers (i.e. the platform they consider to be their primary)
  • Despite lukewarm sales, the majority of developers (57%) that intend to adopt a new platform plan to adopt Windows Phone
  • Android and iOS are currently used by 76% and 66% of developers so growth potential is limited compared to WP which currently has a much lower share
  • Also note that intention does not directly translate to adoption: Last year, 32% of developers said they intend to adopt WP but the share of WP among developers only rose by 1% this year



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